It seems that everyone is involved in making money from social media. Though this might seem correct in some cases, the real question of concern is if one benefits from the same from a business standpoint.
The real concern
When this sort of concern is raised up this can create a stir on the social media platform, be it Twitter or Facebook. The clear beneficiaries of this social media exposure are the media. Additionally the entertainers be they actors, musicians or professional athletes benefit from the same.