French President Nicholas Sarkozy has announced a new policy proposing the ban of advertisements from the public television and compensating for the lost revenue by taxing new tele-communicative means, such as the internet and mobile phones.
Experts believe, this move can probably change the media scenario of the country. Popularity of the internet is viewed as a nation’s educational as well as economic growth and productivity.
Taxing a service, which is of benefit to the country seemed to be a wrong decision made by the French President and is condemned by many.
This tax on the internet connection is an unprecedented event and the Mr. Sarkozy acknowledged this in his speech on Tuesday. At a time when traditional means of communication, like the television and radio are losing popularity, giving way to modern means such as Internet, such a move is expected to further modernize communication.
However, in defense, President Sarkozy said,
I want us to profoundly review the requirements of public television and to consider a complete elimination of advertising on public channels.
To compensate for the losses incurred due to vanished advertising revenue he suggested,
Those channels could be financed by a tax on advertising revenues of private broadcasters and an infinitesimal tax on the revenues of new means of communication like Internet access or mobile telephony.
Those in favor of this move believe that the infinitesimally small charges wouldn’t hinder the growing number of Internet users, which is already higher in France than those of other countries. This proposal awaits approval by both the houses of the Parliament, after which, it can be declared as a policy which is expected to be by the 1st of September.
However, how successful this move will be in terms of French economic growth, is what we are eagerly waiting to see.
Image: Telegraph
Via: iht
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New technologies will Help.
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